Monday, August 1, 2022 / by Carolyn Kampa
Professional photography is an integral part of the Carolyn Stark Real Estate Team marketing plan for homes we list for sale. Homes marketed with high quality photographs spend less time on the market and garner a premium price for the seller over the average listing--$3,400 nationally according to the National Association of REALTORS.
Great photographs are your first chance to attract a buyer’s attention. Great photographs also show off the best features of your home. Many times buyers will view the photos before deciding to look for more info. Eye catching photography enhances a buyer’s emotional appeal towards a home. This ability to attract the right buyer for your home is what sets it apart from others currently on the market.
97% of buyers use the internet to look for homes, and 44% do so before engaging a REALTOR. Having amateur photos can make your home look old and outdated, and may have potential buyers pass it by.
A National Association of REALTORS survey found:
- 89% of buyers found quality photos to be very useful in their home search.
- 51% of buyers found the home they purchased on the internet.
- 87% of homebuyers who searched for a home on the internet found photos to be among the most useful features of REALTOR websites.
Aerial or drone photography
Aerial or drone photography can enhance the first impression for many properties and showcase them in the most impressive way. It can highlight special features in the backyard along with the neighborhood and nearby attractions. It is especially important for vacant land to help potential buyers gain knowledge of the property and visualize the lot lines.
"Professional photos help to drive attention to for-sale properties, increase the average selling prices and shorten the average time to sell” according to David Bayer of Bayer Creative Imaging.
Want to know more about the Carolyn Stark Real Estate Team marketing plan and how it can help get your home sold faster, and for more money? Give us a call today!
Photo credits: Bayer Creative Imaging