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Professional Photography: Why is it important to getting your home sold?

Monday, August 1, 2022   /   by Carolyn Kampa

Professional Photography: Why is it important to getting your home sold?

Professional photography is an integral part of the Carolyn Stark Real Estate Team marketing plan for homes we list for sale. Homes marketed with high quality photographs spend less time on the market and garner a premium price for the seller over the average listing--$3,400 nationally according to the National Association of REALTORS.

Kitchen - home for sale, professional photographyGreat photographs are your first chance to attract a buyer’s attention. Great photographs also show off the best features of your home. Many times buyers will view the photos before deciding to look for more info. Eye catching photography enhances a buyer’s emotional appeal towards a home. This ability to attract the right buyer for your home is what sets it apart from others currently on the market.

97% of buyers use the internet to look for homes, and 44% do so before engaging a REALTOR. Having amateur photos can make your home look old and outdated, and may have potential buyers pass it by.

Den - home for sale, professional photography

A National Association of REALTORS survey found:

    • 89% of buyers found quality photos to be very useful in their home search.

    • 51% of buyers found the home they purchased on the internet.

    • 87% of homebuyers who searched for a home on the internet found photos to be among the most useful features of REALTOR websites.


"Buyers make a decision on whether they want to schedule a showing based on the pictures," said Carolyn Stark, team leader, "it is proven that homes with high quality photographs sell faster--and this holds true on our team. I feel the photography is a reflection of the quality of service we provide to our sellers and buyers."

Aerial or drone photography

Drone photography showing lot linesDrone photography showing neighborhoodAerial or drone photography can enhance the first impression for many properties and showcase them in the most impressive way. It can highlight special features in the backyard along with the neighborhood and nearby attractions. It is especially important for vacant land to help potential buyers gain knowledge of the property and visualize the lot lines.

"Professional photos help to drive attention to for-sale properties, increase the average selling prices and shorten the average time to sell” according to David Bayer of Bayer Creative Imaging.

Want to know more about the Carolyn Stark Real Estate Team marketing plan and how it can help get your home sold faster, and for more money? Give us a call today!


Photo credits: Bayer Creative Imaging

Berkshire Hathaway HomeServices Fox Cities Realty | Carolyn and Company Real Estate
W6184 Aerotech Dr., Suite B
Appleton, WI 54914

Information received from other 3rd parties: All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change, or withdrawal. Neither listing broker nor Carolyn Stark - Berkshire Hathaway HS Fox Cities Realty. nor RANW MLS shall be responsible for any typographical errors, misinformation, misprints, and shall be held totally harmless.
Last Updated May 28, 2024 7 AM
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